Social Media Marketing

Grow your audience, one platform at a time.

From content planning to paid campaigns, we manage your social presence so it stays active, consistent and on-brand.

What's Included

5 ways we grow your social presence

From day-to-day content to paid campaigns, here's the range of social media work we offer.

01

Content Calendar & Planning

A structured monthly content calendar so your channels stay active and consistent.

02

Social Media Post Design

On-brand graphics and captions designed for each platform's format and audience.

03

Paid Ads Management

Targeted ad campaigns on Meta, Instagram and other platforms, managed end-to-end.

04

Account Management & Engagement

Day-to-day posting, replies and community management to keep your audience engaged.

05

Influencer & Campaign Coordination

Planning and coordinating influencer partnerships and campaign pushes.

How We Work

Six steps from audit to a channel that grows

Posting more is not a strategy. These six stages turn your channels into something with a plan behind it and numbers to judge it by.

Audit01
Strategy02
Calendar03
Create04
Publish05
Report06
01 Audit

See where you actually stand

Followers matter far less than reach and engagement rate. We benchmark your channels against your category so the starting line is honest before anyone promises growth.

  • Channel audit
  • Engagement rate
  • Benchmarks
  • Best posts
CHANNEL AUDITMetricYouCategoryEngagement rate1.1%2.4%Posting frequency2 / wk5 / wkReply time31 hrs4 hrsReach per post640580Saves per post924Video share12%55%BIGGEST GAP: REPLY TIME Output — an audit scorecard against your category
02 Strategy

Decide what you post about

Four content pillars, weighted. Without them every week starts with "what shall we post" and the feed ends up as a stream of offers nobody follows you for.

  • Content pillars
  • Channel mix
  • Posting rhythm
  • Tone
CONTENT PILLARSShow the work35%Educate25%People behind it25%Offers15%CHANNELSInstagramLinkedInTikTokOffers stay at 15% — that is the whole discipline. Output — pillars, channel mix and a posting rhythm
03 Calendar

Plan the month in advance

A calendar signed off before the month starts, so nothing gets made in a panic on a Tuesday night. You see every post, its pillar and its format, and can move things before they exist.

  • Monthly calendar
  • Formats planned
  • Approvals
  • Campaign dates
CONTENT CALENDARMTWTFSS12345678910111213141516171819202122232425262728Show the workEducatePeopleOffers Output — a signed-off calendar for the month
04 Create

Produce the content

Designed posts, edited video and copy written for each platform — not one caption pasted everywhere. Everything comes back to you for approval before it goes anywhere near publish.

  • Post design
  • Short video
  • Platform copy
  • Approval round
CONTENT PRODUCTIONBehindthe barFeed postSwipeupStoryReel · 22sCaptionPer platformAPPROVED BEFORE POSTINGOne idea, rebuilt for each format — never copy-pasted. Output — a month of finished, approved content
05 Publish

Post it and answer people

Scheduled at the times your audience is actually online, then the part most agencies skip — replying. Comments and DMs answered within hours, in your voice, escalating anything real to you.

  • Scheduling
  • Comment replies
  • DM handling
  • Escalation rules
PUBLISH & ENGAGEBEST TIMES08:0012:0017:0020:00INBOXAvailable on Friday?replied · 12mWhat are your prices?replied · 41mDelivery complaintescalated4 hrsMedian reply time100%Comments answeredYouDecide escalationsReplying is the half of social media most agencies quietly skip. Output — a published month and an inbox that gets answered
06 Report

Show what worked and change it

A monthly report in plain numbers — reach, engagement, enquiries — plus what we are changing next month because of it. If a pillar is not working we cut it rather than defend it.

  • Monthly report
  • Top posts
  • Enquiries tracked
  • Next-month plan
MONTHLY REPORTREACH, LAST 6 MONTHSAprMayJunJulAugSep+58%Reach+2.1ptEngagement31EnquiriesNext month: cut offers to 10%, double short video. Output — a monthly report and a changed plan

From scattered posting to a channel with a plan — we grow audiences that actually convert.

What We Work In

The tools behind the work

Scheduling and ad accounts stay in your name. We are added as a partner and can be removed the day you decide to stop.

FAQ

What people ask before handing over their channels

It depends on the plan, typically four to five times a week per channel. More matters far less than consistent and on-message, and we would rather do four good posts than nine filler ones.

You do, always. Accounts stay in your name with us added as a partner, and every asset we produce is handed over in editable form.

Yes, within hours during working days, in your voice and to an agreed set of answers. Anything sensitive — complaints, refunds, press — is escalated to you rather than answered by us.

Engagement usually moves within six to eight weeks. Follower growth is slower and honestly the least useful number. We report on reach, saves and enquiries because those are the ones tied to revenue.

No. Ad budget is paid by you directly to the platform so you can see exactly what was spent. Our fee covers the management, and we tell you what it is as a share of spend.

Yes, and the monthly calendar is signed off before anything is produced. If you would rather not approve every post we can move to spot checks once the tone is settled.

Ready to grow your social channels?

Tell us which option fits your project and we'll put together a clear proposal.