Branding & Identity
We build cohesive visual identities — from logo to full brand system — that make your business instantly recognizable.
What's Included
From a single logo to a full rebrand, here's the range of branding work we offer.
A distinctive, versatile logo that works everywhere — from a business card to a billboard.
Colors, typography, iconography and usage guidelines that keep your brand consistent everywhere.
Business cards, letterheads, email signatures and other everyday brand touchpoints.
Defining who you are, who you serve, and how you're different — before any design work starts.
Refreshing or completely reimagining an existing brand that no longer reflects the business.
How We Work
A brand is a system, not a logo. These six stages build the system in order, so every decision has a reason behind it.
We look at what you have now, what your competitors own, and what customers actually say about you. You cannot position a brand until you know the space it is standing in.
Audience, promise, personality and the words you will use. This is the document every later decision gets checked against — including ours when we present a logo you did not expect.
You get three distinct logo directions, each with the reasoning behind it and shown in context. Three considered routes beat a wall of variations you are asked to pick from.
The chosen route becomes a system — logo lockups for every situation, a colour palette with real contrast ratios, a type scale, and the spacing rules that hold it together.
Cards, letterheads, signage, social templates, email signatures — the everyday items where a brand actually gets seen. Supplied as editable files, not flattened images.
A brand book so the next designer, printer or agency uses it correctly without calling us. Clear space, minimum sizes, colour values and the specific things not to do.
From first audit to finished brand book — we build identities people remember.
What We Work In
You get editable source files in Illustrator and Figma, plus Canva templates for the everyday posts your team makes without us.
FAQ
No, and the difference matters. A logo is one asset. An identity is the colour, type, layout and tone rules that make everything you produce look like it came from the same company.
Three, each a genuinely different direction with the reasoning explained. Presenting thirty variations is a way of transferring the decision to you rather than making it.
It has happened. One further round of concepts is included, informed by what specifically did not land. If the strategy stage was done properly this is rare.
Completely. All source files, the fonts we are licensed to pass on, and full rights. Nothing is held back and there is no ongoing licence fee to us.
Yes, and often that is the right call. An evolution keeps the equity you have built while fixing what is not working. We will tell you when a full break is genuinely warranted.
Six to ten weeks for a complete system with a brand book. A logo-only project is faster, but tends to come back later when the rules turn out to be missing.